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Logo Contest
Wouldn't you like to see your design chosen to represent the Spruill Center?
The
Spruill Center for the Arts is considering a new logo.
The logotype must read "Spruill Center
for the Arts."
Tagline: ART CLASSES . ART EVENTS . ART GALLERIES Deadline is Monday, February 28th Electronic submissions are preferred. e-mail your submission to: cstevens@spruillarts.org Submissions on paper will be accepted in the front office. The submissions will be reviewed by the Image Committee of the Spruill Center comprised of both board and staff members. A winning entry will earn a free class at the Center. A logo is the most important marketing piece for an organization because it must represent the organization in many different contexts and instantaneously communicate identity and mission. A logo may be seen on the web, in a brochure, on letterhead stationery, or a t-shirt. It may be used on dark backgrounds, on light backgrounds, on textured surfaces, or be used in various sizes such as a large outside sign or on a business card. It is important to know that simplicity does not mean that the logo is missing anything. In fact, to aid in functionality, the logo must be simple. A great logo must have the ability to be printed or used in all of the contexts mentioned above and still represent the Spruill Center effectively. A few things that are important when talking about functionality are the simplicity, scalability, color, and depth. It's important to the functionality of a logo that it is not too intricate. When the logo is reduced in size or placed on a loud background, it should retain its integrity. In addition, the logo should allow for both color or gray scale presentation. |